LONE PEAK CO
Lone Peak Co.
Lone Peak Cannabis Company is built on a foundation of living soil practices, cultivating premium flower through environmentally conscious methods that support biodiversity and long-term sustainability.
Lone Peak Co.
Living in Big Sky, Montana, recreational consumption is woven into the rhythm of outdoor life. Rather than approaching Lone Peak Co. through traditional retail marketing, SK Studios identified an opportunity to position the brand within the broader culture of recreation and community.
We introduced a lifestyle-driven strategy rooted in real environments — ski days, live music, trailheads, river afternoons, and campfire gatherings. Our campaigns focused on how the brand naturally intersects with moments of connection and outdoor experience, shifting the narrative from product-forward to environment-forward.
Through curated photoshoots and social campaigns, we built visual storytelling that reflected how the community integrates plant-based products into shared experiences — aligning Lone Peak Co. with atmosphere, ritual, and recreation.
Strategy, creative direction, and production by SK Studios.
Ambassador Program
ON mountain community
SK Studios documented Lone Peak Co.’s ambassador program at Big Sky Resort, capturing on-mountain community engagement and brand activations. Through lifestyle-focused photo and video, we highlighted authentic connection: riding together, sharing sessions, and building visibility within the resort culture.
Packaging design
Packaging design
Social media reels
Social media was a big platform that was used to embody the lifestyle marketing. Below is a few highlighted pieces of work that showed the content we were producing.
Social card
MERCH
